Regina “Reggie” Herzlinger, the first tenured female professor at Harvard Business School, is a legend in healthcare policy and innovation. Known as the “godmother of consumer-driven care,” I proudly own an autographed copy of her 2007 masterpiece, “Who Killed Health Care?”

Professor Herzlinger describes the healthcare system as centered around payers and providers to the detriment of patients. She demands a consumer-driven system that is “simultaneously cheaper and better.” And she’s right—we are spending too much and getting too little in return. Who disagrees that patients fall through the cracks while everyone else gets paid? Siloed off doctors, insurers, and hospital systems are not incentivized to integrate care or prioritize patients over profit.

Professor Herzlinger envisions a better way: consumer-driven healthcare that prioritizes the patient. She believes entrepreneurship can uproot the status quo.

To be clear, Professor Herzlinger does not endorse my practice, but her ideas are at the heart of Personalized Medicine and Health Coaching. You, as the patient, should take control of your healthcare. I want that for you. My practice gives you direct access to your physician, time to discuss your needs, and a trusted ally to help coordinate your care.

I’m not here to fix the healthcare system, and I don’t claim to. However, I can create a patient panel of 125 clients ready to cut out the middleman and build a lasting, meaningful relationship with their physician.

Let me be your quarterback, offering you unlimited access to personalized primary and preventive care for your needs.

Every patient has a story. I want to hear yours.